Analytics Dashboard
GA4 traffic + live lead data · Mar 23 – Jun 21, 2026
Website Traffic
Google Analytics 4 · Property 53238911689
Across 42 active days
80
100% new users
170
1.9 views / session
62.9%
Bounce rate: 37.1%
1.7 min
100 seconds average
53%
47 of 89 sessions (iOS)
Conversion Funnel
Mar 23 – Jun 21, 2026
Traffic Sources
By session count
- Direct
- Organic Social
- Referral
- Organic Search
Device Breakdown
Sessions by device type
Top US Regions
Sessions by state
Top Pages
Page views
Countries
Key Insights
GA4 + Lead Data🚀 Traffic Accelerating
Week 21 saw 18 sessions (up from 1 prior week), weeks 22-23 held at 15-16 — momentum is building.
📱 Mobile-First Audience
53% on mobile, iOS dominates with 41 sessions. Ensure all pages are optimized for mobile-first experience.
🗺️ East Coast Concentration
NJ, NY, VA, PA are top regions — tightly aligned with major student-athlete markets.
💡 Instagram Is #1 Social
21 sessions from IG vs 4 from LinkedIn. Student-athletes live on IG — double down there.
⚠️ Conversion Rate Inflated
103% session-to-lead ratio suggests leads include signups not tracked in GA4. Add UTM parameters.
⚠️ Data Quality Gap
Only 0% unique emails. Many test/duplicate signups inflating totals.
🔍 Missing Critical Profile Data
0% of leads have sport, school, or NIL stage filled in. Add a profile completion step post-signup.
📧 Gmail Dominates
Gmail accounts make up the majority of signups — tailor email campaigns to Gmail deliverability rules.
🔄 All Leads in 'New' Status
No leads have been contacted, qualified, or converted yet. Time to activate a follow-up workflow.
Lead Analytics
Live · 0 records0
All-time signups
0
0% unique rate
0
0 this week vs 0 prior
—
Leads per active day
0
—
0%
Avg field completion
Lead Acquisition Trend (Daily)
Lead Status Distribution
Monthly Signups
Email Domain Mix
Referral Sources
Data Completeness
Recent Signups
Showing latest 0 of 0| Name | Sport | School | NIL Stage | Source | Status | Date |
|---|